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"Advertisers have been complaining that it's difficult to make good use of Facebook.

"A person briefed on GM's advertising said the company will stop running paid advertising on Facebook by mid-summer because advertising agencies and third-party companies that reviewed the ads determined the company wasn't getting much back for its $10 million annual investment.

"The person, who spoke on the condition of anonymity because GM's ad strategy is private, said the Facebook ads did not entice consumers to consider GM products." Companies ask: Does advertising on Facebook pay?

http://www.bbc.co.uk/insideout/west/series10/advert_gallery/05.shtml

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